| 1. Content organization (Org):
Easy overview. Content should be structured into meaningful divisions and
subdivisions which help the reader find and understand information easily. |
| 2. Systematic development of content (Sys):
Easy to follow and understand. Especially important for beginners,
topics should develop from less complex to more as one reads from beginning
to end. A reader of average education should have no difficulty with the
terminology and concepts; all should be clearly defined in former chapters
of the book. |
| 3. Significancy (Sig): Only the relevant information
should be presented. Content should be purified from unnecessary details that will
only confuse the reader. |
| 4. Comprehensivity (Com):
While avoiding irrelevant information, content should be comprehensive
enough to satisfy the expectation of reader. |
| 5. Fluent language (Flu):
An easy to read, fluent and entertaining language |
| 6. Presentation: Press, picture and format quality (Pic):
The presentation, photos, diagrams and page format should support the content
and enhance clarity of text. The photos should be realistic.
We do not believe in wasting space, nor do we like excessive color in pictures. |
| 7. Originality (Ori):
Is there something new in content or presentation? |
| 8. Price/Quality relation (PQR):
Is the book worthy of its price? |